Various Apr 2026 – Present
Freelance Creative Strategist and Content Creator
Key Responsibilities (Clients)
- Developed social and creative strategy to engage underserved audiences (LGBT, ND, Global Majority) for a major British heritage and nature brand (Noodl Studio)
- Developing creative strategy and capturing social media content for forthcoming film releases (Vertigo Releasing)
Jellyfish Dec 2019 – Apr 2026
Senior Community Manager: Jan 2023 -Apr 2026
Senior Content Manager: Dec 2019 – Dec 2022
Key Responsibilities
- Managed several mixed capability teams working across entertainment clients, leading on social brand strategy, client communication, and content creation.
- Prepared regular and ad-hoc social media reporting documents, with a focus on brand sentiment and content creation efficiency.
- Led regular brainstorms and ideation sessions for brand accounts and offered support and guidance to junior team members.
Key Achievements
- Lead global social strategy and content creation for Candy Crush Saga’s 10 Year anniversary campaign, ultimately winning Best PR/Marketing Team at the Pocket Gamer Mobile Games Awards 2023.
- Managed the Netflix UK social media team and acted as editorial lead for several high-profile launches, including Squid Game, Bridgerton, and Stranger Things S3, and helped to grow the Instagram channel from 1m to 2m followers.
BBC Nov 2017 – Dec 2019
Content Producer
Key Responsibilities
- Collaborated with editorial and marketing teams to develop engaging social media content strategies for key titles across BBC One, Two, Four, and Masterbrand channels.
- Scripted and produced social-first video assets using pre-existing BBC footage, and/or key BBC talent.
- Reactive content lead, specialising in emerging trends and fandoms, and Influencer / Content Creator commissioner.
Key Achievements
- Created content that generated over 250 Million views on Facebook alone.
- Received two Lovie awards for my work on the Line Of Duty Season 5 social campaign, and wrote the theme song to the official BBC companion podcast.
- Developed several long-form social formats, including 5 Minutes With…
Comedy Central May 2016 – Nov 2017
Online Editor / Producer
Key Responsibilities
- Created written and video content for web and social channels, targeting comedy and youth audiences, focusing on gaming, reactive and trending content.
- Produced web series, presenter-led formats, and talent interviews, and developed relationships with key comedy management to attract contributors for social video.
- Co-ordinated social spend with multiple media agencies.
Key Achievements
- Created, produced, and cast a video game-centric web series where comedians play simulators to prep for real-world work placements.
- Commissioned and acted as creative lead for satirical viral video, Brexit Means Titanic.
- Interviewed a Michelin-starred chef to ask which Pokémon would taste best, and what recipes he would make – sadly deleted from the internet.
joshua is online 